New WTTC Report Reveals Majority of Travelers Seeking Sustainable Travel

New WTTC Report Reveals Majority of Travelers Seeking Sustainable Travel

A pilgrim walks the Kumano Kodo Pilgrimage Route. (photo via JNTO)

Sixty-nine percent of travelers are seeking out sustainable travel options, according to a report from the World Travel & Tourism Council (WTTC) and Group, in partnership with Deloitte, showcasing once again how the industry is entering a change-making period for travel from airlines to accommodations and more.

The report, “A World in Motion: shifting consumer travel trends in 2022 and beyond,” found that nearly 60 percent of travelers have chosen sustainable options within the past few years, and that number will likely rise in 2023. The number grows among high-end or luxury travelers (75 percent) this year.

“The demand for travel is now stronger than ever and our report shows that this year we will see a significant bounce back,” said Julia Simpson, WTTC President & CEO. “2023 is set to be a very strong year for Travel & Tourism. Sustainability is top of travelers’ agenda, and consumers highlight the value they put on protecting nature and traveling responsibly.”

The report also noted that wanderlust and traveler spending isn’t slowing down: international overnight arrivals rose 109 percent from 2021 to 2022.

About 86 percent of travelers are also expecting to spend the same or more on their travel this year compared to 2019, indicating they are just as willing to spend money to seek out those far-off experiences. Thirty-one percent said they also plan on traveling more, not just farther, than they did last year.

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